Saneesh S Sanal is co-founder and COO of Incredible Visibility, where he runs operations, delivery and long-term client partnerships. He has worked in software since 2010.
Co-founder and COO
Bio
Saneesh co-founded Incredible Visibility in 2016 and runs the company as COO. Most of his time goes into aligning engineering teams, shaping product direction and making platform decisions, so the systems IV builds stay stable as clients grow. He started as an ASP.NET and C# developer in 2010 and moved into project delivery before co-founding IV. At IV he has led an 8+ year partnership with a DTC brand that grew from $15K to $45M, and fintech middleware that ran across 330+ retail locations in 10+ US states. He is a founding partner at Mayavi, our AI agent platform for chat, voice and social channels, and a founding member of Blind Weight, our digital health product for eating disorder care, patented in Canada and Australia with a US patent pending. On Blind Weight he owns product strategy and turns requirements into shipping specs. He writes about engineering partnerships, AI in operations and building products that last.
Areas of expertise
Experience
In software since 2010, at IV since 2016
Selected work

Engineering
A team that measures itself by tickets closed can ship everything on the roadmap and still not move the business.
Saneesh S Sanal29 October 2026 · 3 min read
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Commerce
AI chatbot, BPO or both? How growing Shopify brands split support between AI and people, when to hand off, and what we learned running it for SandCloud.
Saneesh S Sanal22 October 2026 · 4 min read
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We started Incredible Visibility in 2016. The name sounds like a marketing firm, and for a while our website read like one.
Saneesh S Sanal13 October 2026 · 4 min read
Read article →Whether you're launching a new product, modernizing a platform, or scaling your engineering organization — we bring the experience, depth, and clarity to help you move forward confidently.