Vinicius Aschidamini is co-founder and CEO of Incredible Visibility and the inventor of Blind Weight. He has built e-commerce, software and growth programs since 2004.
Co-founder and CEO
Bio
Vinicius leads Incredible Visibility as CEO and owns product strategy. He runs the US side of the business from South Florida and works directly with the founders and leadership teams IV partners with. He is the inventor of Blind Weight, our numberless scale and digital health platform for eating disorder care, which he has led as founder and CEO since 2021. The system is patented in Canada and Australia, with a US patent pending, and is used by clinics, telehealth providers and universities. He co-founded his first e-commerce business in 2004, supplying a global fitness franchise network and training franchise teams on connected health software. Since then he has built nutrition education software and led web, SEO and marketing programs for healthcare practices. He works on Mayavi, our AI agent platform, and writes about AI implementation, product strategy and running a business with transparency.
Areas of expertise
Experience
20+ years in e-commerce and software
Selected work
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