Insights from Niyaz U Salam
Niyaz leads full-stack engineering at Incredible Visibility, with 13+ years of building SaaS, commerce and digital health platforms on Laravel and PHP.
Niyaz U Salam
Technical Lead, Full Stack
Bio
Niyaz is a technical lead at Incredible Visibility with more than 13 years of planning, architecting and delivering web platforms across e-commerce, SaaS, marketing tech and digital health. He leads engineering squads, owns architecture and database decisions, and moves easily between hands-on backend work, code review and technical conversations with clients. He architected FormsLead, our multi-tenant lead management product, and leads backend development on Blind Weight, our digital health product patented in Canada and Australia with a US patent pending. For DTC brands he has built custom Shopify apps for inventory sync, cross-store cross-sells and subscription rewards. He is as comfortable choosing a stack from first principles as he is stabilising a legacy PHP codebase inherited from another team.
Areas of expertise
- Laravel and the PHP stack
- Node.js
- Django
- Go
- React and Next.js
- Shopify app development
- multi-tenant SaaS
- MySQL and PostgreSQL
Experience
13+ years
Selected work
- FormsLead
- Blind Weight
- Shopify inventory sync app
- cross-sell app and membership platform for DTC brands
- enterprise HRMS
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