A Global-Grade Digital Presence For One Of Odisha's Leading Seafood Exporters

Sabri Food Products Private Limited (SFPPL) is a seafood processor and exporter based in Odisha, India, established in 1999. It specializes in Vannamei shrimp and prawns in chilled, block frozen, and IQF formats, with HOSO, HLSO, PDTO, and PD cuts. It ships to buyers worldwide.

SFPPL reports over 28,061 MT exported and USD 174.89 million in export value between FY 2017-18 and FY 2023-24. It holds HACCP, FSSAI, and ISO 22000:2018 certifications, along with Export Inspection Council approval and ILO and KOICA recognition.

The company needed a website that matched that track record: one that importers, sourcing managers, and quality teams could trust at first glance.

In seafood export, buyers decide on trust before they ever request a sample. Importers in the Middle East, Asia, and beyond check certifications, facility standards, product specs, and track record, often from a website, before they open a conversation.

SFPPL had the substance: 25+ years of operation, certified processing, and a strong export record. The digital presence had to prove it. The site needed to:

• Present certifications and approvals where buyers can verify them quickly
• Show the facilities, cold chain, and quality control behind every shipment
• Explain the product range in the trade terms buyers use, such as HLSO, PDTO, and IQF
• Reflect the company's people and values, including its women's empowerment programs
• Turn international interest into qualified sales inquiries

It also had to load well for a global audience and be easy for SFPPL's team to update with new products, photos, and approvals.

We designed the site around one question every importer asks: can this supplier deliver consistent quality at scale?

1. Proof First Hard numbers lead the story: years in operation, consignments delivered, export volume, and export value. Credibility is established before any sales message.
2. Show The Operation Full-width facility imagery, transport and warehouse solutions, and a four-part facilities section make processing, freezing, quality labs, and sustainability visible.
3. Speak The Buyer's Language Product content uses trade terminology and formats, so sourcing teams find the specs they need without a back-and-forth.
4. A Clean, Corporate Visual System A blue and white palette, clear typography, and generous spacing signal hygiene, precision, and reliability, the values buyers look for in a food processor.
5. Built To Be Maintained We built on Webflow, with Swiper.js sliders and Lenis smooth scrolling for a polished feel. SFPPL's team can update content without developer support.

The new website gives SFPPL a digital presence that matches its standing as an established exporter, built for the buyers who decide where to source.

• A complete multi-page site: Home, About, Products, Gallery, Approvals, Appreciation, and Contact
• Export credentials up front: 25+ years, 28K MT exported, and USD 174.89M in export value
• A single, verifiable home for certifications and approvals
• Product information in the trade language international buyers use
• Lead capture on every page, with analytics and consent management in place
• A Webflow build SFPPL's team can update without developer support

SFPPL now meets global buyers with the same standard online that it delivers in every consignment.

Incredible Visibility remains SFPPL's web partner, credited on every page of the site. As the company adds products, certifications, and recognitions, we keep the platform current so its online presence grows with the business.

B2B manufacturers and exporters win business on trust, and buyers now check that trust online first. Our work with SFPPL shows how we turn certifications, facilities, and export data into a website that answers procurement questions before they are asked. The same approach fits food processing, agri-exports, manufacturing, and any supplier selling into regulated global markets.