An AI-powered voice and chat agent built to sell, support, and scale for ecommerce.
Incredible Visibility designed and built Mayavi from the ground up, a unified AI agent platform that combines real-time voice, rich chat, and visual automation to handle customer support and drive sales for Shopify stores.
Industry
AI / Ecommerce SaaS
Partnership Length
In-house product
Scale
Multi-model AI · Voice + Chat · Shopify-first · Credit-based pricing
Overview
Mayavi is an AI-powered customer support and sales agent platform purpose-built for ecommerce. It gives online stores an intelligent agent that can answer product questions, track orders, recommend products, and recover abandoned carts across chat, voice, and messaging channels.
Unlike traditional helpdesk tools, Mayavi is AI-first: the agent handles conversations end to end, escalating to humans only when needed. The platform targets Shopify's 4.6M+ stores, offering a credit-based pricing model that undercuts established players like Gorgias, Tidio, and Rep AI.
The Challenge
Ecommerce support tools are either expensive helpdesks with AI bolted on, or shallow chatbots that can't take real action. Store owners need an agent that understands their catalog, handles the most common queries autonomously, and drives revenue, not just deflects tickets.
No existing solution combined real-time voice AI with rich in-chat components, visual workflow automation, and deep Shopify integration at an accessible price point. We needed to build a platform that could compete on depth with Gorgias while remaining affordable for small and mid-size merchants.
Our Approach
We approached Mayavi as infrastructure, not just an app. The architecture was designed to be model-agnostic from day one, supporting OpenAI, Anthropic, and Google models through LangChain, so merchants are never locked into a single provider. We built a real-time voice pipeline alongside chat, ensuring both channels share the same agent context.
The visual automation builder was designed to let non-technical store owners create complex support and sales workflows without writing code.
Every decision prioritised extensibility: the tool system, component renderer, and channel architecture were all built to scale across ecommerce platforms beyond Shopify.
What We Built
Unified Voice + Chat AI Agent
A real-time conversational agent that handles both text chat and voice calls through a single context. Customers can start in chat and escalate to a voice call without losing conversation history, a capability no competitor offers.
Deep Shopify Integration
Full read and write access to Shopify's product catalog, orders, customers, and inventory. The agent can search products, look up order status, check stock, and surface real-time data, not cached or stale information.
Rich In-Chat Component System
A custom UI component renderer that displays interactive elements inside the conversation, product cards, order status timelines, quick reply buttons, date pickers, and more. This goes far beyond the flat text and basic buttons that competitors offer.
Visual Automation Builder
A drag-and-drop flow editor built on ReactFlow with six node types (Start, Agent, Code, HTTP, If/Else, Respond). Store owners can build return flows, lead capture sequences, and order lookup automations without engineering support.
Semantic Knowledge Base
A pgvector-powered knowledge base with embedding-based semantic search. Uploaded documents and synced product catalogs are chunked, embedded, and retrievable by the agent in real time to answer nuanced product questions accurately.
The Impact
Mayavi is positioned to transform how ecommerce stores handle customer interactions, replacing fragmented, expensive support tools with a single AI-first platform.
- Full production platform built in-house with voice, chat, automation, and analytics
- Multi-model support across OpenAI, Anthropic, and Google — no vendor lock-in
- Seven fully implemented tool integrations (Shopify, Zendesk, Gorgias, SendGrid, Google Calendar, Sheets, Gmail)
- Five live channels: Web Chat, Voice (Phone + Browser), Instagram, Facebook
- Credit-based pricing model designed to undercut competitors by 50–70%
- Sub-3-second first response time target for AI-resolved conversations
Mayavi demonstrates what happens when a senior engineering team builds an AI product from first principles — not as a feature add-on, but as the core experience.
Built In-House
Mayavi is not a client project, it is Incredible Visibility's own product, built end to end by the same engineering team that has spent years delivering mission-critical systems for clients across fintech, healthcare, and e-commerce. That depth of experience is embedded in every architectural decision, from the fault-tolerant voice pipeline to the model-agnostic agent framework.
Technologies
Industry Relevance
The ecommerce support space is crowded but underserved by AI-first solutions. Mayavi demonstrates IV's ability to analyse a competitive landscape, identify structural gaps, and build a product that competes on technical depth, not just features. The same approach to system design, real-time infrastructure, and AI integration applies to any team building conversational AI, marketplace platforms, or customer-facing automation.
Building an AI product for ecommerce or customer engagement? Let's talk.
Whether you need a conversational AI platform, a real-time voice system, or a deeply integrated ecommerce tool, we bring the engineering depth to make it real.